In 2005-06 ITC launched a premium atta product called Aashirvaad Select Sharbati Atta that is made from 100% Madhya Pradesh Sharbati wheat that absorbs more water than other grains, making the final rotis softer for a long period of time. Aashirvaad Select Sharbati Atta grains are cultivated in the fertile soil of Madhya Pradesh, tendered by adequate amount of sunshine and rainfall. Aashirvaad Select Sharbati Atta is processed from the best quality wheat grains to maintain the naturality of its color and taste. Provide your family a whole lot of health and happiness with Aashirvaad Select Sharbati Atta. It has lot of fibres that make your food easier to digest; still retaining the great taste. Aashirvaad is a by-product wing owned by the ITC Ltd. Aashirvaad produces a varied range of foods and ingredients for kitchen needs. In a short period of its existence, Aashirvaad established itself as one of the leading brands in the market across India.